tools for brand vision

TOOLS FOR BRAND VISION
Dit model mag niet gebruikt worden zonder toestemming van Peter de
Jong. Stuur voor gebruik eerst een mail naar [email protected].
19.07.17
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How to develop a brand idea and vision – overall
approach
landscape direct competition
Look BACK: what made
us famous? hits and
misses?
Look FORWARD: emerging
trends and where the market
in going
Landscape indirect competition
19.07.17
Copyright of the brandgym
2
EXPERT INTERVIEWS, TRENDS
REVIEW: To understand what lies ahead,
where the future is going in your filed
BRAND MISSION, Brand
DNA: who started it? why?
motivations , expertise, profile
etc..
Springboards
used to develop
a brand idea
INSIGHT into the CONSUMER
WORLD: what are needs,
wants of your target audience?
barriers and frustrations?
STAKEHOLDERS INSIGHT
Understand and integrate vision
and objectives of other
stakeholders
BUSINESS REVIEW to identify
growth drivers in the market, and
position your brand against them
DIRECT AND INDIRECT
COMPETITION ANALYSIS
19.07.17
Copyright of the brandgym
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