Eden project

Eden project
Creativiteit in ondernemerschap
TIM SMIT: GEBOORTE IDEE:
1994
• Kreeg idee bij oude tuin in Cornwal
– vond verlaten kleiafgraving
– ecologisch verantwoord
• www.edenproject.com
Ten years ago, Tim Smit was unknown. He had a degree in archaeology and
anthropology from Durham; he had been a lousy busker; a goodish music producer
and rock 'n' roller; and he was restoring Heligan, an old garden in Cornwall.
A good guy but hardly one of Europe's leading thinkers, entrepreneurs,
businessmen or creative artists ? and certainly not someone to whom ministers and
foreign governments made beelines for tips about social innovation.
2004: Day of Inspiration
• jaarlijkse prijs innovatief ondernemerschap
• CBE & Royal Soc. of Arts' Albert Medal
• innovatie - verandering
– potentieel mensen aanspreken
Smit will be at the Albert Hall in London in 2004, lecturing 3,000 people at a
Day of Inspiration on how to change the world and realise people's potential.
He has achieved minor celebrity status and has been showered with awards and
Honours, including a CBE and the Royal Society of Arts' Albert Medal, which is
awarded to only one person in the world each year; previous recipients include
Louis Pasteur, Marie Curie and Ralph Vaughan Williams.
* Somehow Smit has invented himself as Britain's
motivator, a radical thinker who has proved that it is
possible to make social and environmental change
happen in the most unlikely ways.
• In five years he and his team have turned what most people
believed was a worthless, polluted site into Britain's fifth-largest
tourist attraction. It has drawn in 2 million people a year, raised
$215m and is thought to have pumped $890m into the local
economy. Now employing 500 people in a job-starved area,
Eden has, almost without wishing to, become one of Britain's
most successful regeneration projects. Which is not bad for a
man who once produced the Nolan Sisters and Barry Manilow.
in 5 jaar tijd
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eerst vervuilde afgraving
Nu 5e toeristische attractie
2 m. bezoekers /jaar
$215m opgebracht
$890m locale economie
500 mensen werk
organisatie achter droom
• verschillende mensen & disciplines SAMEN BRENGEN
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kunstenaars
zakenmensen
architecten
wetenschappers
constructeurs
onderwijskundigen
botanici
ecologen
organisatie van verandering
• But Eden is more interesting than its statistics, or even the
hundreds of thousands of plants growing under its emblematic
domes. It is, say people who know it, becoming a great
experiment, a test bed for ideas about how you can make
change happen and unlock individual or national potential.
• Smit's secret, if there is one, seems to be that he can bring
people of very different disciplines and skills together, get them
to brainstorm and collaborate, and come up with the
extraordinary. The Eden Project, he says, has attracted locals by
the score, but also high-flying artists, businessmen, architects,
scientists, engineers, educationalists, horticulturalists and
ecologists from all over Britain.
organisatie van verandering
• brainstorm
• samenwerken
• implementeren
…..wat niet mogelijk leek!
•
"It feels like a renaissance organisation," says one woman who left a
senior management job to work there as a director and has been
amazed both at what gets done and the way it works. "It's attracted a
critical mass of people, and there's this passionate belief, right through
the project, that it belongs to everyone who works there, that it's a team
thing. I guess it demonstrates that you can have an organisation that is
highly effective financially, environmentally and socially. It's a kind of
experiment to show that you can work in different ways."
COMBINATIE VAN
•HET WATER
•DE AARDE
•DE PLANTEN
- HORTICULTUUR
– KUNST
– WETENSCHAP
– EDUCATIE
– But his underlying point is always that change comes when
people think differently and take risks. He says: "We challenged
a lot of people to say 'no', to say that Eden could not be done. But
hundreds of people said 'yes'. I think the fear of losing paralyses
people. The key to making Eden work was daring to lose, and the
realisation that millions of people feel inside themselves that there
is more in life than what they have done. There is a massive hunger
in our generation, a feeling that people are not putting their talents
to best use."
• HET WATER
– 22L/sec (20000 x badinhoud
– opgevangen & wordt gebruikt voor irrigatie
• DE AARDE
– 85000 ton aarde recycled afval
– 2000 ankers 11 m lang
• DE PLANTEN
DE PLANTEN :
– 5000 'gewone' planten;
– > 250 000 plantsoorten!
– ca. 6 voedsel:
• graan
• maïs
• rijst
• Aardappelen
• bananen
• peulvruchten
Katalysators:
• Smit says he has been greatly influenced by people such as
Ricardo Semler, the maverick Brazilian socialist who runs a
large manufacturing business and lets his employees set their
own hours and wages ? but gets long-term loyalty and
phenomenal growth.
• "He read about the kid who hacked into a defence system, and
offered him a job," Smit says. "He told him just to walk around till
he saw something that interested him, and then ended up with a
free computer system. He realised that the establishment is
miles off the pace of what's really going on. Eden is a bit similar.
People make it their own. It's what they want it to be."
Eden is just a start, a platform for wider social and
environmental change, says Smit.
He wants to address local problems such as housing,
much of which is priced beyond the means of locals.
"We have to be radical," he says. "For too long, we have
associated affordable housing with cheap building.
But analysis shows that building on the cheap is
ridiculously expensive in terms of energy consumption
and maintenance in the long term.
We must produce attractive, sustainable, affordable
housing that people will be proud to own."