ASC verantwoord gekweekte tilapia nu verkrijgbaar Hier komt de
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17 March, 2014 bijwereldwijd Introductie Chapeau de titel keurmerk kweekvis in Amsterdam ASC update meeting, Boston ASC komt verantwoord gekweekte Hier de titel van de Chris Ninnes, ASC CEO tilapia nu verkrijgbaar presentatie Overview Chapeau de titel keurmerk kweekvis in Amsterdam Introductiebijwereldwijd • ASC: why, what & how • ASC Salmon Standard • Global Salmon Initiative (GSI) • Working Collaboratively • Looking ahead ASC komt verantwoord gekweekte Hier de titel van de • Growing Momentum tilapia nu verkrijgbaar presentatie Why do we need responsible aquaculture? • Increasing demand for fish from a growing global population • Almost half of all fish eaten now comes from aquaculture • Increasing impacts on the environment and local communities The Aquaculture Stewardship Council • Chapeau bijwereldwijd de titel keurmerk Independent, not-for-profit certification labeling program Introductie kweekvis & in Amsterdam • Established 2010komt by WWF IDHvan ASC verantwoord gekweekte Hier deand titel de • Created topresentatie work withnu industry, government, NGOs and all who tilapia verkrijgbaar want to participate • Global, market-based & voluntary • Objectives: • • • Recognise and reward responsible fish farming Support purchasing of certified farmed seafood Transform seafood markets towards sustainability ASC Vision and Mission How ASC will achieve it What ASC Chapeau wants to de achieve titel keurmerk kweekvis in Amsterdam Introductiebijwereldwijd a world where aquaculture plays a major role in supplying food and social benefits for mankind whilst minimising negative impacts on the environment. transform aquaculture towards environmental sustainability and social responsibility using efficient market mechanisms that create value across the chain. ASC komt verantwoord gekweekte Hier de titel van de tilapia nu verkrijgbaar presentatie ASC Theory of Change: How best practice certification works Introductie wereldwijd keurmerk kweekvis in Amsterdam Regulation T1 T2 Shift the curve over time % of Farms Lower environmental impacts→ • Based on Best Management Practice (15%) • T1 to T2 changes as BMP evolves, not to maintain 15% Growing Momenum Chapeau de titel keurmerk kweekvis in Amsterdam Introductiebijwereldwijd Dec 2013 ASC komt verantwoord gekweekte Hier de titel van de Aug 2013 Sep 2013 tilapia nuAprilverkrijgbaar presentatie 2013 Feb 2014 Feb 2013 Aug 2012 April 2012 Think Fish Week MOU ASC, GSI salmon GAA and GG Rio OC 2016 Certified Farms Labeled Products Countries Logo licensees Chain of Custody 75 955 36 147 297 Environmental principles Reduce impact on biodiversity Conservation of species diversity and wild populations Feed and resources used responsibly Animal health and husbandry considered No unnecessary use of antibiotics and chemicals; controlled use Responsible use of water Social & Community Principle Chapeau de titel keurmerk kweekvis in Amsterdam Introductiebijwereldwijd Assessed by qualified & Based on ILO conventions, covering: verantwoord gekweekte trained socialASC auditors Prevent child- and forced labour tilapia nu verkrijgbaar No discrimination Promote health & safety regulations of workers Wages, working hours & living Freedom of association & rights for collective bargaining Community relations & interactions ASC Salmon Standard • Result of the Salmon Aquaculture Dialogue (WWF) • Hundreds of participants; broad multi-stakeholder spectrum • Launch of ASC certified salmon in Bremen, Feb 2014 • Japanese market launch with AEON and WWF Japan, Feb 2014 • Loblaws launch the first ASC certified salmon in March 2014 • Standard covers • Area Based Management • Disclosure of GMO feed use • No transgenic fish • Strict sea lice control measures Global Salmon Initiative (GSI) Introductie wereldwijd keurmerk kweekvis in Amsterdam • Initiative to improve sustainability of salmon farming • 15 members representing 70% global salmon industry • ASC chosen as leading standard to help GSI meet its commitment • GSI member farms currently undergoing certification: all to ASC standard by 2020 MOU with GAA & GlobalG.A.P. • Shared ambition responsible Introductiein wereldwijd keurmerkaquaculture kweekvis in Amsterdam • Intent: recognise common interests to achieve efficiencies: • feed common requirements for responsible sourcing identified • Common audit work in progress (salmon) • IT infrastructure for management of certificate information • auditor training • chain of custody • accurate & objective messaging on claims Collaboration with MSC • Use same COC platform as MSC • Use MSC as agency for product approvals • 85% of ASC COC holders were MSC certified Priorities 2014 Standards • • • • • • All standards operational Standards alignment (2014) Group certification scheme (2014) Feed Dialogue (2013-2015) Monitoring & Evaluation, Impact (2014-2015) Farms-In-Transition Credibility Framework (2014) Outreach & marketing • • • • • Outreach: commit demand & link supply Monthly commercial update Present at Seafood Shows globally 2nd Think Fish Week & other marketing opportunities Marketing tool kit Communication • • • • • Positive news & awareness: mile-stones program Communication campaign e.g. on pangasius Joint launches of products in markets Farmer stories: impact testimonials & business value New web microsites Introductie wereldwijd keurmerk kweekvis in Amsterdam ASC Supporters Introductie wereldwijd keurmerk kweekvis in Amsterdam Founding partners Introductie wereldwijd keurmerk kweekvis in Amsterdam Thank you www.asc-aqua.org e-Newsletter (register at www.asc-aqua.org) Aquaculture Stewardship Council @ASC_Aqua #ASCboston [email protected]
