From City Marketing to City Branding

University of Groningen
From city marketing to city branding
Kavaratzis, M.
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Publication date:
2008
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Citation for published version (APA):
Kavaratzis, M. (2008). From city marketing to city branding: An interdisciplinary analysis with reference to
Amsterdam, Budapest and Athens [S.l.]: s.n.
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Download date: 18-07-2017
RIJKSUNIVERSITEIT GRONINGEN
From City Marketing to City Branding
An Interdisciplinary Analysis with Reference to Amsterdam, Budapest and Athens
Proefschrift
ter verkrijging van het doctoraat in de
Ruimtelijke Wetenschappen
aan de Rijksuniversiteit Groningen
op gezag van de
Rector Magnificus, dr. F. Zwarts,
in het openbaar te verdedigen op
donderdag 23 oktober 2008
om 13:15 uur
door
Michail Kavaratzis
geboren op 19 april 1973
te Athene, Griekenland
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Promotor
: Prof. dr. G.J. Ashworth
Beoordelingscommissie
: Prof. dr. A. Deffner
Prof. dr. P.H. Pellenbarg
Prof. dr. M. Trueman
ISBN: 978-90-367-3552-0
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To Aliki and Pavlos who gave me the boat…
To Andrea who gives me the trip…
To Nikolas who keeps changing the destination…
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Table of Contents
Preface
vii
Chapter 1
Introduction
Chapter 2
Methodology of the research
17
Chapter 3
The theoretical framework
31
Chapter 4
Place branding theory
51
Chapter 5
Marketing Amsterdam
65
Chapter 6
Marketing Budapest
83
Chapter 7
Marketing Athens
103
Chapter 8
Revisiting the theory
127
Chapter 9
Conclusions
141
References
161
Acknowledgements
173
Appendices
179
Summary - Samenvatting - ∑ύνοψη
185
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