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FAIRTRADE een inspiratie voor
verandering
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FAIRTRADE Max Havelaar
Content

What is Fairtrade

Fairtrade: worldwide results 2007

Fairtrade : results in Belgium

Increased support for Fairtrade

What makes Fairtrade unique?

Fairtradegemeentes
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What is FAIRTRADE?
An international system set up to combat poverty
by empowering the producers to build
sustainable trade and provide a livelihood for
their families – ‘Trade not aid’
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FAIRTRADE Max Havelaar
One mark, three pillars, many garantees
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FAIRTRADE Max Havelaar
Control and financement of the supply chain
Reporting & audit
on the complete chain
Producer
Exporter
Importer
Financial flow
Processor
Licensee
Consumer
Licensee Fee
FLO
FLO
Cert.
E.V.
Control the
respect of
international
Fairtrade
Standards
Max
Havelaar B
Set up the
international
Fairtrade
Standards
ISO 65 : GARANTEE OF QUALITY!
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FAIRTRADE Max Havelar
Worldwide
NAP
AFN
CLAC
Working with
farmer networks
across 3 continents
& 58 countries
20 Labelling Initiatives
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FAIRTRADE Max Havelaar
Contents






What is Fairtrade?
Fairtrade: worldwide results 2007
Fairtrade : results in Belgium
Increased support for Fairtrade
What makes Fairtrade unique?
Fairtradegemeentes
7
FAIRTRADE Max Havelaar
Global retail turnover Fairtrade products
2.500
2.000
1.500
1.000
500
0
1999
2000
2001
2002
2003
2004
2005
2006
2007
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FAIRTRADE Max Havelaar
Success in the North
• Eur 2.3 bn retail value annualy
• 42% average growth rate (200307)
• more than 10.000 products
• more than 800 registered traders
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FAIRTRADE Max Havelaar
Impact in the South
•
•
•
•
632 producer organisations
58 producer countries
1.5 Mio producers in the system
7.5 Mio people who benefit directly
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FAIRTRADE Max Havelaar
Contents






What is Fairtrade?
Fairtrade: worldwide results 2007
Fairtrade : results in Belgium
Fairtrade impact
What makes Fairtrade unique?
Fairtradegemeentes
11
FAIRTRADE Max Havelaar
wide assortment of Fairtrade products
 Food (15)
 Bananas and fresh
fruit
 Biscuits and waffles
 Candies
 Cocoa/ chocolate
 Coffee
 Fruit juice
 Honey
 Ice cream
 Jam
 Soft drinks
 Rice
 Sirops
 Sugar
 Tea
 Wine
 Non-food (3)
 Cotton/ textile
 Cosmetics
 Flowers
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FAIRTRADE Max Havelaar
26% growth of Fairtrade food products 06-07
 26% growth represents
the total of food products
expressed in kilograms and
liters, ie: coffee, bananas,
cocoa, cane sugar, tea,
honey, vegetables, beer,
dried fruits, fruit juice,
spices, quinoa and wine.
 This growth figure does
not include flowers, ice
cream, cotton and
cosmetics.
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de consument is kiest voor Fairtrade!
“ 83% van de consumenten vindt de aanwezigheid van
een keurmerk een bepalende kiescriterium in hun
aankoopsgedrag alsook in de keuze van de plaats van
consumptie” (OIVO, 2008)
“77% van de consumenten
bevestigt hun diep interesse in eerlijke handel,
oftewel een verdubbeling in amper 4 jaar tijd! “
(OIVO, 2008)
“55% van de consumenten kent Max Havelaar, en bij de
hoge socio-economische groepen haalt men zelfs 80%
herkenning!”
(TNS Dimarso, 2007)
FAIRTRADE Max Havelaar
Contents






What is Fairtrade?
Fairtrade: worldwide results 2007
Fairtrade : results in Belgium
Fairtrade impact
What makes Fairtrade unique?
Fairtradegemeentes
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FAIRTRADE Max Havelaar
Why Fairtrade?
•
•
•
Garanteed minimum price + premium to better plan and invest
(social and environmental projects, switch to organic)
Improvement of the quality and creation of a sustainable
production system
Better organisation and well informed producers
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FAIRTRADE Max Havelaar
Contents






What is Fairtrade?
Fairtrade: worldwide results 2007
Fairtrade : results in Belgium
Fairtrade impact
Why is Fairtrade unique?
Fairtradegemeentes
17
FAIRTRADE Max Havelaar
The uniqueness of Fairtrade
1.
Fairtrade: Focus on small producers

Fairtrade objective is poverty reduction : focus on small
scale producers
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FAIRTRADE Max Havelaar
The uniqueness of Fairtrade
2.
Fairtrade = Three pillars of sustainability

Economic, Social & Environmental

Economic pillar is crucial for small scale producers / poverty reduction :
•
•

Fairtrade studies the cost of production ( minimum price)
Minimum price & premium include :
- Cost of certification (average = 5$ US/bag of 50kg cocoa)
- Cost of inputs
- Cost of social&environmental sustainable farming
Decent Price Sharing is also crucial :
•
•
Consumer: willing to pay a higher price (10%)
Producer: willing to invest in more ‘red and green’
 North takes up responsability with respect to cost of increased
sustainability
 Small scale producers get access to international market if costs are
“rewarded”
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FAIRTRADE Max Havelaar
Uniqueness of Fairtrade
3.
Fairtrade = Empowerment
“ Trade not aid ”

Creating better trade-environment  self-initiative

Creating stronger organisations  self-service(s)

Creating:
- Employment (vs rural emigration)
- Sound environment (vs. Monoculture, chemicals..)
- Food (for the nation..), social rest, …

“We never dreamed to be negotiating prices” (self-esteem)

Creating credible trade-partners
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FAIRTRADE Max Havelaar
Contents






What is Fairtrade?
Fairtrade: worldwide results 2007
Fairtrade : results in Belgium
Fairtrade impact
What makes Fairtrade unique?
Fairtradegemeentes
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22
FairTradeGemeenten?
1.
2.
3.
4.
Titel
De hele gemeenschap is betrokken
6 criteria
2 Doelstellingen

bewustmaking rond fair trade en
duurzame lokale landbouw

een ander koopgedrag
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De zes criteria
1.
2.
3.
4.
5.
6.
Het lokale bestuur: resolutie, informatie over fair
trade, aankoopbeleid
Winkels en horecazaken: minstens twee
fairtradeproducten, aantal winkels/horeca
afhankelijk van aantal inwoners
Bedrijven en organisaties: fairtradeproducten in
scholen, bedrijven, verenigingen... educatieve
campagnes
Media-aandacht
Lokale trekkersgroep met heterogene
samenstelling
Initiatieven rond duurzaam produceren en
consumeren
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Resultaten
1. 163 actieve gemeenten = meer dan 50%
2. 54 titels oa Brussel, Antwerpen, Hasselt,
Gent, …
3. 13 landen: Groot-Brittannië, Ierland,
Zweden, Italië, Australië/Nieuw Zeeland,
VS, Canada, Oostenrijk, Denemarken,
Frankrijk, Nederland, Noorwegen en
België
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Antwerpen:
Feest op de grote markt met volle
medewerking van het stadsbestuur 26
Hamont-achel: 90 landbouwers zetten zich
mee in voor FairTradeGemeenten
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Rotselaar:
Middenstand,
trekkersgroep en
Koffiebrander Java
Hasselt:
Hoofdstad van de smaak
Hasselt (h)eerlijke stad
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Mechelen:
Van compostmeesters naar
feestmeesters: duurzaam feesten
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THANK YOU!
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