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CREATIVE STARTUPS
Alexander Mulder
STARTUPS?
GO AWAY PIED PIPER!!
USED TO BE A STARTUP..?
STILL IS A STARTUP?
STARTUP OR..
STARTUP?
STARTUP?
STARTUP?
STARTUP?
WHAT IS A STARTUP?
Anyone..
“A startup is an organization formed to search for a repeatable and
scalable business model”
- Steve Blank-
“A startup is a human institution designed to deliver a new product or
service under conditions of extreme uncertainty”
- Eric Ries -
STARTUP FAILURE RATE
NINETY PERCENT!!!
WHY?
They build things nobody wants..
“The big question of our time is not Can it be built?
but Should it be built?”
- Eric Ries -
FILMPJE
• (met heerlijk wazig beeld)
HOW DO WE MITIGATE THIS NUMBER?
STARTUP SCIENCE #1
BUSINESS MODEL CANVAS
THIS IS GOOGLE..
STARTUP SCIENCE #2
CUSTOMER DEVELOPMENT
NO?
STARTUP SCIENCE #3
RUN EXPERIMENTS
ONE AT A TIME
STARTUP SCIENCE #?
INSERT NAME HERE
4 COURSES 1 PROJECT
OVERZICHT SEMESTER
How can I quickly
build things?
How do I measure
those things?
How do I put theory into practice?
What is the theory
Behind it all?
How do I market
my things?
PROTOTYPING
RESEARCH
• Digital & analog
• Mockups
• Front end
• Statistics
• Google analytics
• Growth hacking
STRATEGIC MAN.
ONLINE MAR.
• Business strategy
• Development processes
• Corporate governance
• Marketing techniques
• Web-based channels
• SEO
PROJECT LEAN STARTUP
EN DIT BOEK
FILMPJE
• (Met vreselijke muziek..)
• Sorry
SUMMARY – DO YOU WANT..
CUSTOMERS LIKE HIM?
TO MAKE ‘USEFUL’ PRODUCTS
THEN COME TO THE DARK SIDE
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QUESTIONS?
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