Politieke Communicatie en journalistiek

MEDIA EN DE
VERKIEZINGSCAMPAGNE: EEN
VOORUITBLIK
Prof. dr. Rens Vliegenthart
@rensvl
Staat van Nederland
Dinsdag 4 oktober 2016
Political communication
Publieke agenda setting
The press "may not be successful much of the
time in telling people what to think, but it is
stunningly successful in telling its readers what to
think about.”
Cohen (1963)
Priming
When media salience of issues also becomes
important when people make judgements.
Framing
Framing
“Framing essentially involves selection and salience. To
frame is to select some aspects of a perceived reality and
make them more salient in a communicating text, in such a
way as to promote a particular problem definition, causal
interpretation, moral evaluation, and / or treatment
recommendation for the item described.”
Entman (1993)
“A frame is an emphasis in salience of different aspects of a
topic.”
De Vreese (2005)
Media effecten (?)
Trends (?)
‘Het wordt allemaal slechter’
Negativiteit
Feitelijke berichtgeving?
De horse race ‘sells’
Juiste berichtgeving?
Media ‘in touch’?
‘Filterbubbles’ en ‘echochambers’?
Maar wel: selectieve blootstelling
Aparte mediaprofielen
Tenslotte: een tweestrijd?